Stop Leaving Revenue On The Table

"Gaby (00:02) Welcome to the Future of Hospitality podcast. I am your host Gabi. And today I have a guest. His name is Eric Moerner and he's the CEO for FreeWild, your FreeWild Foundry. A brand that turned operational excellence from a boring checkbox into a growth engine. And in my opinion, one of the top voices and innovators in the short term rental space. Hi Eric. Hi. Yeah. Cool. I'm so happy that you're here. And my first question to you. Eric Moeller | Freewyld (00:23) Hi, thanks for having me on. I'm looking forward to this. Gaby (00:31) If an operator did just one thing daily to improve revenue this quarter, what would it be and why? Eric Moeller | Freewyld (00:37) So one thing to improve revenue this quarter, ⁓ the biggest thing that we always preach is, know, depending on how many units you have, short term rental listings or, you know, boutique hotels, whatever it is, obviously having a pricing tool is the number one basic step to have in place. But where we see the biggest opportunity of growth is most Gaby (00:43) Thank you. Eric Moeller | Freewyld (01:06) host, especially short term rental hosts, they will get their pricing tool and they'll go in the tool. They'll set some settings and, ⁓ yeah, they're, they'll just like set up the basics within the tool and then they'll check it once or twice a week, maybe once, twice a month. Right. And the tool will do a good job at running within those guidelines that you set. but it won't ever maximize your revenue. So I think the first step is deciding who's going to own revenue in your company. And if it's, if you're a growing team and you're just getting started and you're, you have to be in that tool every single day. ⁓ and you have to be looking at, you have to be looking at your pacing. So essentially understanding when are people booking, what is happening into your market? What, ⁓ what is your other competitors? Where are they booking at all of that? Gaby (01:46) Mm-hmm. you Eric Moeller | Freewyld (02:02) The biggest factor is being in your pricing tool daily and making adjustments based on what the market is doing. I think that's the very first step because the, when we taught, we, we run revenue reports free, like revenue audits. Like if someone's doing a million dollars or more on, ⁓ in their business, we'll go in their pricing tool and we'll, we'll study their tool. Those study their market, their listings, all of that. And without a doubt, we've ran hundreds of these with companies all over the world without a doubt. Gaby (02:09) Yeah. Yeah. Eric Moeller | Freewyld (02:32) ⁓ if the CEO or somebody on the team is just has a tool and they're checking it once or twice a week, once, twice a month, they're leaving 10 to 30 % of revenue on there on the table. That's a lot of money to capture. So that's the very first step. Gaby (02:44) Yeah. Yeah, it is a lot of money. And if I hear you correctly, say, okay, you need to just check it daily. It's a little bit like going to the gym, I think, right? Hitting every time, going to the gym and getting your reps in. So that also brings me to the quick fire. So I'm just going to ask you some quick questions that you need to answer in your five seconds. And we start off with what is your favorite gym workout? Eric Moeller | Freewyld (02:56) That's right. Exactly. Okay, great. ⁓ none. I don't like going to the gym. I go every single day, but I do not like it. I've been working on doing, ⁓ I'm a gigantic human being. ⁓ so I've been working on doing, ⁓ pull ups for the last two years and that's B that's B fun, but I don't have one favorite exercise. I hate all of them, but I still go every single day. Yeah. Gaby (03:20) So you. you Every single day. What is the biggest waste in property design? What is the biggest waste in property design? Eric Moeller | Freewyld (03:39) Say that one more time. Oh, I would just say cheap, you know, cheap, unintentional, IKEA type furniture that you just throw into your properties and you have the sign live, laugh, love on the wall. And it's like, it's very forgettable. Put some, put some intention, some character, some, some energy and yeah, intention at the end of the day into your design. Gaby (03:58) Mm-hmm. And what would be like the favorite cabin amenity that every cabin has? Eric Moeller | Freewyld (04:11) well, I w yeah, I would say my favorite, ⁓ amenity is what we put in every single one of our cabins, which is, ⁓ our wild box. And it's a, it's a pine box that's designed for you to, to lock your cell phones away and then unlock different experiences that don't require you to have digital devices. And it's something that I have in my home, my office and at our properties. Gaby (04:29) Hmm. Okay, so tech free. So the last question, tech free on a sunset or tech free on a stargazing night? Eric Moeller | Freewyld (04:42) I love it. man. Tech free all the time. I love technology, but it's, it's fully consuming. So yeah, I live here at the beach. ⁓ So sunset is a, I'm in California, so sunsets are amazing. But last weekend we were at our property and we were ⁓ on our star gazing that and watching the stars. So ⁓ yeah, tech free all the time. Gaby (05:08) It's a difficult one. Yeah, I hear you say tech free all the time For those people that know you like I do I know how important tech free is for you Can you take us to the moment you decided guess me to have less tech and more connection? Eric Moeller | Freewyld (05:23) Yeah. Yeah. Great question. ⁓ this is, I mean, it's a, it's a longer story here, but this is during COVID and you know, here in the States with all the elections that was going on and you know, riots and protests and like, there was a lot of chaos happening, ⁓ in 2020, you know, right around there. And, ⁓ we went on a road trip to disconnect from it all. We went up to the mountains, rented a beautiful house. Gaby (05:31) Hmm. Eric Moeller | Freewyld (05:49) had a gorgeous view of the mountains. We're watching sunset around a fire and all my friends that came with me had their heads down in their cell phones, looking at their cell phones, doing the exact same things that they were doing at home, looking at all the same chaos. like, it was just like, felt, I'm like, we went through all this effort to rent this beautiful home. have this gorgeous view. Things are great. Why are we still plugged into this thing? Gaby (05:55) Mm. Eric Moeller | Freewyld (06:15) So I grabbed everyone's phone and I threw it in a, box and I said, we're going into wild mode. No more cell phones. We're going to be present. And, ⁓ it was a lot of fun. And like, what I recognized in that moment was like, can building out shorts or rentals or hotels, all of that. can obviously lean in and lean into workspaces and good internet and all that stuff. which I think is still very important, but our cabins, our properties, we want to help people. choose to disconnect from that. If it's for an hour, if it's 10 minutes or the entire trip, we have certain people that come and they leave their phones in their ⁓ cars all weekend and they don't touch their phone all weekend. They're entered into wild mode. So that's something I really, I want in my life, my wife and I, work really hard to, we both run online based businesses, right? So we're in front of computers and cameras and microphones all day long. but we work really, really hard for when we're home to go into wild mode every night. And on the weekends, we fully disconnect from it. When we go on vacation, we really set boundaries around disconnecting from it. And I feel more and more guests are seeking that. So we want to support people with that. Gaby (07:24) and Yeah, actually what you're saying is disconnect your phone to reconnect with the people that are surrounding you. Why do you believe? Because you're saying more and more guests are feeling this wave of disconnecting, but why do you think people are feeling that and why is that the future? Eric Moeller | Freewyld (07:34) 100%. Yeah, I think, well, I think everybody, regardless if you're 80 years old or I don't know how young people are now on cell phones. I don't know. I'm not a parent. So I don't know when, you know, kids start getting phones, but if you go out to a restaurant and you just like stop and you don't bring your cell phone with my wife and I love doing this. Like we'll on date night, we'll leave our phones here and we'll just walk and we'll go to a restaurant with no reservations. show up with cash and Like we're going back to the basics and we just sit there and we just observe and we were present in the moment and we see it. Everyone from grandparents to the grandkids are on devices, even at restaurants, even at stores when they're checking out, ⁓ you know, to buy groceries or walking down the street or driving. Everyone has a device in front of their face, regardless of their age and it's destroying relationships and connections and focus. it's Gaby (08:23) Yeah. Eric Moeller | Freewyld (08:42) It's embedding, you know, belief systems into us that we may not fully believe. And it's just like, we're always on, we're always on. There's never a moment to fully disconnect from that. So I think everyone, every time I talk about wild mode, everyone connects with it. Every single person connects with it. Everyone has a problem with their cell phone, regardless of where you are in the world. Everyone has a cell phone now it's nuts. And with star link, I was hiking, uh, last weekend. Gaby (09:05) And, yeah. Eric Moeller | Freewyld (09:12) And, ⁓ it's something I love to do once a quarter. I'll go up to auto wild to our cabins and I'll fully disconnect and I'll go for a two, three, four, five hour hike by myself. And I'll take a journal and get some ideas out, really push my body and my mind. I take my cell cell phone with me for emergencies, but it shut off. It's in, it's in my bag, the whole thing. And, as I was heading down the, down the mountain, I had to. send my wife a message to pick me up at the, at the pickup location. So it was given her a location. I was able to at the top of the mountain, connect to a satellite and send the text message. And it's like, no matter where I am in the world now, I could use these cell phones. So as a company, as a brand, we want to help people just create moments in their lives that matter more than their cell phones. And we're not forcing you into it, but we want to invite you into wild mode and Gaby (10:04) Hmm. Eric Moeller | Freewyld (10:09) I think everybody, everyone needs it. Everyone needs some disconnect and you know, we want to inspire people through our cabins, our designs, our locations, but then also inspire them to just take a moment and be present. Gaby (10:23) Would you say that you're not selling knives or cabins, but you're designing memories for your guests? Eric Moeller | Freewyld (10:30) Perfect. Yeah. I couldn't have said that, said that, ⁓ you know, any better. It's exactly what we're setting, you know, as a company where we're focused on experiences. We're not, we're not focused on heads and beds. We're not focused on turning things over as fast as possible. We're cultivating experiences for you to be present in the moment. It's like you just try our cabins right now. Our first location is about a two hour drive. Gaby (10:38) Mm. Yeah. Eric Moeller | Freewyld (10:59) from San Diego and LA. So you have to want to go to our destination. ⁓ You just invested all this time to get up the mountain, check into this property, all these things. We want you to be present in that moment, be present in nature and just like get obsessed with the details of what we did with the properties. And yeah, it's all about the experience, all about the memory. Gaby (11:21) Yeah, I think also that experience probably changes guests when they are there, right? They have this new experience when they are disconnected. Do you have a story of the first time a guest maybe said, I actually felt different after staying at Free Wild? ⁓ Eric Moeller | Freewyld (11:36) Yeah. Yeah. Actually one of the first, ⁓ first get, cause I wasn't sure if people were gonna, when I first launched this idea and we bought this property and we were doing the renovations, we, put a lot of money into these cabins and, and into our brand and cultivating this entire experience. And I wasn't sure how it was going to be received. I know I wanted it and I built what I wanted to see in the world. ⁓ and I held it to a high, high level of integrity, integrity to that. I wasn't sure how the market was going to accept it. ⁓ literally as soon as we launched, we booked out because the properties look beautiful and they did really well on Airbnb. They did really well on our website, direct bookings, but the very first guest, one of the very first guests that stayed with us, said it was the first time they were young parents. It was the first time that they were able to connect with their family, their, their parents and their children without devices and their whole family enjoyed the entire experience. Gaby (12:06) Mm-hmm. Eric Moeller | Freewyld (12:35) They were cooking together. They, you know, we have record players and all of our, our, properties. So they were teaching the kids how to, you know, put a work, turntable and they're playing cards. It's all like these basic things, but it brought them together because when you, the moment that you do this, when you have a cell phone in your face, it's breaking our connection here. Obviously you and I are on computers right, right now, but Gaby (12:56) Good Eric Moeller | Freewyld (13:00) It's like, that, if we're having this con this conversation and I'm looking at my phone here instantly, our connection is broken. Right. So it's like that, that stuff just lights me up. I freaking love it. I love seeing that. And it's, I never thought like my message, my mission in the world was to help people with their, their cell phone and device addictions. ⁓ but I freaking love it. So Gaby (13:07) Yeah. Yeah. Thank Yeah, and I think it's nice that you're saying helping them because you are helping them. You are helping them giving this experience, connecting with their family members, but you are also helping people in an other way. You have mentored many operators for short-term rentals. What do you like about helping those people? Eric Moeller | Freewyld (13:43) Hmm. Well, I've, you know, I've been an entrepreneur since I was 17 years old. and the only way I was able to, I didn't go to college university right from, I barely made it through high school. ⁓ you know, that typical entrepreneur story of, you know, school in the system and myself never really got along. Gaby (13:58) Hmm. Eric Moeller | Freewyld (14:06) ⁓ but I really understood business. really understood people. understood marketing. I understood staff sales. I was naturally drawn to that. ⁓ and the way that I was able to learn as entrepreneur through all the failures, ⁓ and, successes was through mentors and surrounding myself with successful people. And one of the first things that, you know, if you invest into a mentor, one of the first things that you realize that is that mentors aren't Gaby (14:14) Mm-hmm. Eric Moeller | Freewyld (14:33) mentoring you for the money. They're mentoring you because they want to see you succeed and it helps them. It's one a selfish thing because it feels good to help people. Right. Um, but two, it helps them in their other parts, parts of their lives. So I just absolutely love mentoring. This is why I do these podcasts. love talking about my experiences, but it also sharpens my, my skillset, my knowledge, the way I look at, at the world. Um, but yeah. And then Jasper and I, my business partner, Gaby (14:38) Exactly. Mm-hmm. Eric Moeller | Freewyld (15:02) know, we did turn that into a business. We grew a pretty large short-term rental educational company and we helped, I don't know how many, a lot of people scale their short-term rental businesses and that's led into FreeWild and now what we're doing with FreeWild Foundry and the revenue management side. Gaby (15:21) ⁓ What's the number one mistake you see operators make, for example, in a low season? And how can they fix that? Eric Moeller | Freewyld (15:30) Hmm. ⁓ well, again, I think it comes down to the number one mistake is ignoring revenue, right? So if we're talking about that, you know, is that what you're looking for? Like the revenue side, if we're talking about revenue, the number one mistake we see over and over again, is people just relying on their pricing tool to make their decisions. You have to get obsessed, right? So we use this analogy a lot. It's like most people don't do their bookkeeping or their accounting. Like they don't file their taxes, right? They go out and they seek bookkeepers and accountants to do that for them. And they make sure that those people are doing their job correctly in their best interest. If you're not obsessed with revenue management, you have to either hire someone in-house or you have to find a company like ours that would take it over and you have to lead that success. So... Gaby (16:18) you Eric Moeller | Freewyld (16:23) I can get into details and nuance of it all, but at the end of day, that is like what I would love for people to take from this. they're your Airbnb host and you're not obsessed like my business partner, Jasper, he is obsessed with revenue management. Like he looks at revenue management and he gets as excited every single day, the same way that people get obsessed with like, ⁓ sports or like, you know, football in Europe, right? Like the. Gaby (16:49) Mm-hmm. Yeah. Eric Moeller | Freewyld (16:51) the excitement that's around that. That's how excited he gets about numbers. And, you know, that then reflects in the results that we get for our clients, right. And our own properties. So you have to make that decision either develop your skillset as a revenue manager. And we have training for that. And there's other trainings that are out there to help people become better revenue managers in their own business. Or, number two is either hot. I would say B is higher in-house or C is Gaby (16:57) Mm-hmm. Eric Moeller | Freewyld (17:21) find someone like us that can take it. Gaby (17:24) What is one metric, because you're saying you need to be obsessed, how can you see if somebody is obsessed about it? Is there a metric that you see or a system that you see that know, okay, these people are really focused on... Eric Moeller | Freewyld (17:41) ⁓ yeah. So one thing that we do is, ⁓ we do something that's called the revenue report, ⁓ revenue audit report. ⁓ so, and anyone who's doing a million dollars or more can, can apply to do this. And we do it for free. Like we, you know, someone will go to our website, freewellfoundry.com apply for it. And Jasper and our revenue team will look at their pricing tool. We'll look at their market, their listings, and they study and understand, ⁓ is their current strategy actually working? Right. And 99 % of the time we've ran hundreds of these and we've never not found missing money in portfolio. It's the only time we give feedback that's like, your, your strategy is absolutely crushing is when you have someone in the business that's focused on revenue management every single day. Uh, two is that they have a real strategy to understand how to adjust prices. Gaby (18:28) Mm. Mm-hmm. Eric Moeller | Freewyld (18:41) how to adjust ⁓ length of stay dates. There's so much detail that goes into this, but there's these factors that we can see of like, Hey, this individual or this company actually has a strategy that they're managing every single day. That's maximizing revenue. And then at the end of the day, it's like compare apples to apples. What is your one bedrooms doing in your market doing well compared to the other one bedrooms that are comparable in your market and where are you, where are you at? Right. So Gaby (18:45) ⁓ Yes. Yeah, would you say that maybe like one of the things that you can see if somebody is like obsessed by revenue is if they are doing things from a gut feeling or that they have systems in place to optimize it. Eric Moeller | Freewyld (19:23) 100%. We say that all the time. If you're, if you're making this, this is what we see 99 % of the time when we run these audit reports is that they have a pricing tool, they have somewhat of a strategy, but then when they look at their calendar and they see that they don't have, they have too many nights open and their market or competitors are booked, what do they do? They slash prices. They just discount prices. Gaby (19:34) Hmm. Mm. Eric Moeller | Freewyld (19:53) And then it's like, Hey, this weekend is empty. just drop prices even more down to bottom. That's not a strategy. You're that's literally just gut emotion and like making decisions off of emotion. You're reacting versus responding to what's happening in the market. Right? So we always say that you have to understand the tool. have to understand your market and you have to have a strategy that responds to what's happening versus reacting and just slicing, slashing prices. Gaby (20:22) Yeah, and we're talking a lot about revenue, which is important and it's the thing that keeps the business rolling. But do you also see brands moving beyond listings and really focusing on experiences or should short-term rental brands focus more on design or experiences? ⁓ Eric Moeller | Freewyld (20:44) Yeah. So like for me experiences, I don't care if you have a one bedroom urban condo that's in the center of a city, right? That's like, you know, the other 2000 listings that are in the market that are like that versus what we do with these design forward cabins in the woods that help you disconnect from your phones or Gaby (20:53) Mm. Mm-hmm. Hmm. Eric Moeller | Freewyld (21:09) You know, companies like bolt farm tree house that have these awesome tree houses that are on a cliff that overlooks all these like absolutely amazing. I don't care what you do. The experience for me. And when I, when I say experience for short term rental operators, it's like focus on intentional design. Don't just buy the cheapest stuff and just fill your apartment with it. Thinking it's okay. People feel that and they they're super, it's forgettable. Gaby (21:17) Mm-hmm. Mm-hmm. Yeah. Mm. Eric Moeller | Freewyld (21:37) Everyone's experienced it before and no one enjoys it. Right. So intentional design is part of the experience. Two is unreasonable hospitality. We're in the hospitality business. You have to drive incredible experiences like hospitality driven experiences for the people that are staying at your, properties. ⁓ and then three is like being known for something. If you're going to have that one bedroom condo and the, you know, urban market center of the city, Gaby (21:46) Mm-hmm. Yeah. Mm-hmm. Yes. Mm. Mm. Eric Moeller | Freewyld (22:05) be known for something for your condo for your brand versus just another listing on Airbnb or whatever other platform. Gaby (22:13) Yeah, I think it's interesting that you're saying that because it's all a lot like what you're saying to the world. But we also know that sometimes people say things to the world. Like I'm an instructor rental that is really awesome and I have a jungle room, et cetera, et cetera. And then you come and you think, expectations were not met. Could you give us like your expectation management checklists that keeps marketing honest and yeah, yeah, honest to the guests. Eric Moeller | Freewyld (22:31) Yeah, exactly. Yeah, it's, it's, yeah, it's a great question because we're actually experiencing this with one of our, ⁓ revenue management clients. She, she's in a very popular, ⁓ vacation rental market here in the States. ⁓ she has a lot of listings. She's been in business as a vacation rental manager for many, many years. ⁓ but her marketing is out of integrity with the product, right? And this is business. Gaby (22:49) Hmm. Thank you. Eric Moeller | Freewyld (23:10) one-on-one at the end of the day. It's like, have to market with integrity what you're selling to your customers. Right? So the jungle room, it's so funny that you bring that up because she has a listing like that where it's like, it's a jungle theme to property, but our revenue manager, ⁓ who's managing this client has brought it to the team of like, Hey, I'm doing everything I can with the revenue side, but we can't keep up with these reviews. The reviews people are Gaby (23:23) those people. Eric Moeller | Freewyld (23:38) people are disappointed in the experience because it's just a picture of a jungle on the wall. It was like, that's not a theme that's out of integrity. That's you just making it's the same. So I see the same thing with design and properties. Like people will design their properties themselves and furnish their properties themselves with zero skillset and zero excitement in, in this. love design. I've been doing it my entire life. I'm obsessed with detail. Gaby (23:43) Yeah. Mm-hmm. Yeah. Eric Moeller | Freewyld (24:08) I'm obsessed with cultivating spaces. If, if I could just be a designer for the rest of my life, like I would be super, super happy to do that. ⁓ but, but with that said, I still went out, I created the vision. I still went out and hired the experts, the designers to come in and cultivate the experiences for us. So when you step into a free wild property, we want your expert, we want your expectations to be blown out of the water. Gaby (24:25) Yes. Hmm. Eric Moeller | Freewyld (24:37) right? And people say to us all the time, they just love all the details that we added in there. And it's worth every penny for us to do that investment because now we can over and over again, when we're getting these five star reviews, we can continue to create amazing content, continue to create these incredible about, you know, experiences. So if you're not, yeah, you got it. You got to market your products correctly. If you're going to create themes, create an actual theme. Gaby (24:42) Mm. Mm-hmm. Yeah. Eric Moeller | Freewyld (25:03) And if you're not obsessed, same thing with revenue. If you're not obsessed with revenue, don't do revenue, hire somebody. If you're not obsessed with design and details, hire somebody. Got to do it. Gaby (25:09) Yes. Yeah. Yeah. At the start of this conversation, you were talking about that you're doing entrepreneurship already a long, long time. And I think it's interesting that you were talking just a few minutes ago about how your vision in FreeWild was really important. More on the leadership side of running a company. How important is it? Yeah. What is important during building a company? Would you say vision, persistence or patience? what do you think is most important? Eric Moeller | Freewyld (25:43) that's a great question. Yeah, I've had, I've had a lot of like different experiences in entrepreneurship. Most of the things I've created, you know, we've had some success, but never met my expectations where I wanted to go. ⁓ we've never had anything that burned and you know, crashed and burned, but it was like building businesses that I was misaligned with, right? That I wasn't excited, excited about, this free wild company. Gaby (25:57) Hmm. Mm. Eric Moeller | Freewyld (26:14) came out of true passion and came out of something that I wanted to see in the world that I was so sick of the shorts and rental companies that were out there and the listings that I was running at the time of like these soulless properties that just cared about making money and just like heads and beds and automating everything and not even communicating with the guest. And it's like, you see the same Airbnb is over and over and people are sick of it. Right. ⁓ and they're sick of like the Gaby (26:20) Thank you. Eric Moeller | Freewyld (26:44) the lack of connection with the, with the host and all these things. So I created this compelling vision that I wanted to see in the world. And I worked, it took me about a year and a half pulling together all the details of what I wanted to create. And the moment I started sharing that vision with people, started bringing it. People would connect with that vision from investors to partners, to our team. Now we have a team of 15 people now, which is awesome. And the team is growing. We're adding like two people, a quarter, which is awesome. Gaby (26:51) Mm. Hmm. Mm-hmm. Yeah. Yeah. Mm. Eric Moeller | Freewyld (27:14) ⁓ and now not only are we in cabins, but now we're also doing this service, the revenue side and, and that's growing like crazy. So I think obviously you've got to start with a compelling vision. That's true to you. Like you have to be the reason people are excited about this idea. Don't get into it just cause you're going to make money. Get into it because of what you're excited about and like the passion. ⁓ Gaby (27:37) Thank you. Eric Moeller | Freewyld (27:39) But without great leadership, you don't have a great business. So you have to become a great leader. Gaby (27:44) Yeah, super interesting. ⁓ It's almost time and that means that I will ask my last question to you and that's always about the future. So my question to you is how do you see the short term rental space evolving in the next three, five years? Eric Moeller | Freewyld (28:02) Great question. Again, you asked really amazing questions. Um, I don't know. That's the, that's my response. I don't know. And the reason why I say that is I have, I used to set goals, three, five, 10 year goals. I stopped doing that after COVID because I realized that the world can just change in a blink of an eye. And, know, here in the States, you know, just two weeks ago, there was an event that just completely changed. Gaby (28:05) Thank Eric Moeller | Freewyld (28:30) the world again. And like, we're all kind of experiencing it. So I realized like three to five years is a long time to expect, you know, to predict what's going to happen along with the rise of AI, right? I have no idea. have ideas of how it's going to impact it, but I truly don't have any idea how AI is going to truly impact travel. I do know this. I am going all in. pushing all my, all my chips in on building Gaby (28:31) Hmm. Yeah. Mm-hmm. Eric Moeller | Freewyld (29:00) human experiences, right? So don't know where and how AI is going to impact book, finding properties, booking properties, running properties, all of that. But I do know regardless of what happens in the world, people are always going to be seeking incredible experiences. So I'm going all in on that. And I believe we're going to see more and more brands growing in short term rentals that Gaby (29:03) you Yeah. Eric Moeller | Freewyld (29:28) that cultivate experiences for people, uh, and make them feel more human in this like AI world. So it's not the best answer where, where the market, where the industry is going to go, but ultimately at the end of the day, like your guess is as good as mine. I, I, I'm excited to see what happens. Gaby (29:45) Yeah, it is. We don't have like a glass bowl where we can see the future. I do experiences are something that is coming more like more focus on experiences instead of, oh, I'm just going to this cabin because I just want to go know you're going there because you want a certain experience. And yeah, I do see that and if AI can help in help or not helping that. That's what we need to see. Eric, I want to thank you so much for this conversation. I think Eric Moeller | Freewyld (30:09) Yeah, exactly. Gaby (30:14) Yeah, we hit up a lot of things that are interesting for the short-term rental brands and how they can get their revenue on going, like going to the gym ⁓ and don't buy cheap IKEA stuff in your short-term rental. I want to thank the listeners and I want to ask them if you want to see more content like this, you can follow us on YouTube, Instagram, LinkedIn, or go to Spotify. Erik, again, thank you and we will see you to the next episode. Eric Moeller | Freewyld (30:27) That's right. Thank you so much... "