GoDirect

GoDirect is a podcast series from the Future of Hospitality: 6 in-depth conversations with the operators, leaders and practitioners driving this part of the industry forward.

6 EPISODESSINCE 2024

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ALL EPISODES

Intent Over Attention: Direct Bookings For HotelsHow will TikTok, creators and AI agents reshape bookings? Serge Berezhnoy of InsightArc reveals how hotels can decode guest intent, leverage authentic creators over big influencers, and win direct bookings with real-time personalization. A practical guide to staying in control as distribution shifts.37 min 02

Scott Eddy on Storytelling, Authenticity and TrustIn this episode, hospitality strategist and global influencer Scott Eddy explores why authentic storytelling matters more than luxury, how trust shapes guest loyalty, and why attention is today’s true currency. A must-listen for hoteliers and travel brands looking to connect on a deeper level.55 min 03

Turn Your Hotel Into A Nordic DestinationHow does Nordic slow travel hotel branding turn a hotel into a destination for community? Regitze Cecilie Rosenvinge of Rose PR reveals how Nordic storytelling, quiet luxury and strategic PR turn hotels into emotional destinations. Hear why focus, authenticity and slow PR win Scandinavian travelers.31 min 04

Inside the lens of hotel storiesGergely Jancsó, owner of Greg Images, reveals how his hotel photography captures the soul of a building in every shot. From wedding chaos to serene luxury rooms, his lens now tells stories that help hotels sell themselves. Learn how light, composition, and storytelling win guests.38 min 05

Make your story the destinationIndependent hotel storytelling isn’t just background, it’s the reason guests book. Bart Hilgers shares how independent hotels can turn their narrative into strategy, impact, and identity. This episode is a must-listen for those ready to lead with meaning.44 min 06

Why Raoul left hotels to tell their storiesRaoul Fokke once dreamed of running hotels, until he realized his passion was telling their stories instead. From hotel school to luxury branding, his journey took unexpected turns, including a life-changing trip to Patagonia. He shares why he left hospitality operations to shape the way we see hotels today.40 min

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