the Future of Hospitalitythe Future of Hospitality

From Overtourism to Regional Opportunity

Can cities grow tourism without losing livability? René van Schie of Metropool Regio Amsterdam explains why quality over quantity, mixed-use hotels and regional attractions work. Hear how museum projects, river cruise redistribution and apartment hotels can spread visitors and protect neighborhoods.

01

Spread tourism beyond city

Use flagship attractions outside the core to redistribute visitors: fund one high-quality museum or landmark, coordinate region-wide marketing and real estate incentives so tourists choose new destinations.

02

Prioritize quality not quantity

Stay in the driver's seat with zoning: avoid broad hotel zoning that lets low-quality office conversions proliferate. Approve developments only when concepts demonstrably add local value and resident benefits.

03

Embed hotels into communities

Design hotels as mixed-use community hubs: preserve artist spaces and public functions, combine hospitality with sports, co-working and cultural uses. This invites locals and evens footfall, boosting local use.

And we believe that with the right products, you could create a new touristic, attractive area, not only for visitors, but also for the people living around those assets.
René van Schie

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